Sueño Coctelría
Mexicana
Sueño Coctelría Mexicana is a local restaurant in Richardson, Texas that specializes in traditional cooking methods and artisan cocktails. Sueño was looking for a rebrand that pivoted away from "restaurant" and "tex mex" to focus on a Mexican identity and highlight their cocktails.
Drawing from “Sueño marries traditional cooking methods, artisan cocktails and family hospitality to transport you to the intimate dinner houses of Mexico City.”
Most designs are inspired by the Aztec empire also known as present-day Mexico City.
This custom type design derives from boxy, aztec styled letters and symbols.
Blues based on the interior, dinnerware and “night sky” “dreamy,” as Sueño means “dream” in Spanish.
Oranges + greens based on Mexico & the restaurant’s food dishes.